“Imago”

VR 360 Docu Series for Samsung

How do you illustrate complex concepts arising at the intersection of cutting-edge design and modern life? To answer that question Sibling Rivalry partnered with world renowned curator Paola Antonelli to write, capture and produce a multi-part virtual-reality series. We sought out visionary creators from all over the world and dove into their innovative explorations of death, life, and everything in between.

Captured on the latest Samsung 360 stereoscopic camera and augmented with fully immersive 3D animation and spatial sound, &Design showed that cerebral concepts can be made clear and engaging by utilizing new technology for more immersive storytelling