Italia Tourist Board

I worked with the Italian National Tourist to create a pair of promotional videos that would bring the magnificent beauty of this iconic destination to life.

In my role as creative director & editor, I aimed to create visually compelling spots that would feel like a luxe :30-second vacation for the viewer. I concepted and wrote both scripts, partnered with a designer to create the overall look and motion graphics approach, researched and selected all the footage and music, and worked with another editor to create the finished product.